Articles Tagged ‘LG Ad Solutions’
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
LG Ad Solutions to adopt Unified ID 2.0
Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
Survey says… shoppable ads are in, but innovation is still sorely needed
Many consumers wish they could shop directly through their TV and that a quick buy option was available, according to recent LG Ad Solutions research.
LG formally launches its Ad Solutions division in Canada
Jason Randall will lead the division and work with local advertisers to reach connected TV audiences.
Analyzing what’s behind the ‘big shifts’ in television viewing habits
Tony Marlow, global CMO at LG Ad Solutions, says the pandemic and a possible recession are responsible for new trends in linear and connected TV.
