Articles Tagged ‘LG Canada’
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
Why LG Canada is sticking with the Hockey Wives
The electronics company has extended its sponsorship on account of the show’s strong ratings and its impact on brand lift.
LG joins Hockey Wives lineup
Season two of the W Network program will see the electronics brand integrated into segments, as well as in the everyday lives of the wives and girlfriends.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
The Verdict: LG’s Facebook success
MiC dissects the campaign that led to a Facebook mandate for the tech company.
