Articles Tagged ‘LG’

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

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How LG snapped up a virtual Hot Docs sponsorship

The sponsorship brings together the Hot Docs at Home platform and LG’s new Velvet 5G smartphone.

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BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.

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LG steps into the kitchen with Chuck Hughes

The partnership is a first for the brand, and will be activated across print and digital.

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Brands get tricky: MiC’s Global Tour

PHD’s Rob Young and MediaCom’s Robin Hassan on prank activations by LG Chile, Star Trek: Into Darkness and Vitamin Water.

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LG debuts an emotionally-driven campaign

The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.

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3D feeds and sharing tweets: MiC’s Global Tour

Tony Chapman at Capital C gives his thoughts on international social campaigns from brands such as Diet Coke and LG.

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Multiscreen devices to overtake set-top boxes by 2016: study

Research firm IHS says that Bell Media is leading the charge in providing pay-tv services on PCs, smart phones and tablets.

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Notes from the Mediascape: LG Mobile rocks in 3D

The teleco partnered with YouTube and Jane’s Addiction to launch its first 3D phone.

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LG powers up with a scavenger hunt

The electronics company launches a series of new phones with a multi-platform real-world and online game.