Articles Tagged ‘Lg2’
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
Mondou wins Bye bye ad contest for a second year
The annual ratings darling brought in 3.22 million viewers and earned a 91% audience share.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
Touche! renews Hydro-Quebec mandate
The Omnicom agency will soon celebrate its 10th anniversary of working on the award-winning file.
Desjardins picks Bleublancrouge as media, creative AOR
Bleublancrouge and its Humanise Collective take over for Lg2 and Touche! as part of a “marketing transformation.”
Spotted! A scavenger hunt merges online and offline
A contest from the Société des établissements de plein air du Québec aims to encourage people to explore what the province has to offer.
Spotted! A magical transit shelter
Lg2 has created an OOH twist on a classic card trick to promote the Festival de Magie de Quebec.
