Articles Tagged ‘Lg2’
The big winners at strategy’s 36th Agency of the Year awards
Starcom, Cossette Media and Initiative topped the Media category.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Nestea retro corner store aims to lure back fans
The Eaton Centre activation is part of a larger omnichannel campaign to reintroduce the brand under its new licensee, Keurig Dr Pepper Canada.
Mondou built OOH campaign around pet lovers’ UGC
The Quebec pet store chain invested in an omnichannel strategy to collect and showcase Quebecers’ pet pix.
Marcelle shifts to audience-first approach for new menopause line
The Quebec skin care brand is combining digital, social and traditional media channels with educational and expert-led content.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
Why National Bank is partnering with Elle to launch women’s magazine
The brand seeks to change the way women and money are portrayed in traditional female publications.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
BMR and Olymel choose Omnicom Media Group’s Hearts & Science as AOR
The partnership has already kicked off with a new platform for the two brands.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
