Articles Tagged ‘Lindsay Wilson’
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
MiC roundtable: Who’s on the main stage of content?
As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.
Blue Ant’s strategy clicks with Canon
The digital imagery company is targeting an untapped market by creating content for baby boomers online.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
