Articles Tagged ‘Lindsey Talbot’
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
What are the advantages of addressable TV?
GroupM research found more short-term recognizability and long-term emotional relevance.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
GroupM Canada asks clients to pledge 2% to Black and diverse media
The agency’s new responsible investment initiatives follows a positive response to a similar pledge in the U.S. last year.
Three new sponsors join Big Brother Canada
Winners, Belairdirect Insurance, and Philips Sonicare join three returning sponsors for the show’s tenth season.
Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
The ongoing growth of ecommerce: report
The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
Buyers talk life after Big Bang
While the loss of Canada’s top TV show is significant, CTV can remain king of ratings, say TV buyers.
Summer TV check-in: What’s got buyers talking?
Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.
Fall TV 2017: Specialty targeting shifts
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
