Articles Tagged ‘Live Nation’

Beyond Meat signs first mass sponsorship with Live Nation
The meat alternative brand will have sampling and signage at the company’s flagship Toronto concert venues.

ICYMI: Marketing Awards winners and more
Plus, Corus and Bell call it quite on the Series+ and Historia deal.

RBC adds national sponsorship reach with Live Nation deal
CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.

ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

Budweiser signs multi-year deal with Live Nation
The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.

Pan Am closing ceremony on CBC nabs star lineup
The Pan Am Games organizing committee announced this morning that Kanye West will topline the closing broadcast ceremony, to air on CBC.

The new media partners
Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.

Huawei partners with Live Nation for first Canadian campaign
The smartphone manufacturer aims to differentiate itself by going experiential with its first campaign in the market.

MuchMusic’s big holiday bash
The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.