Articles Tagged ‘Loblaw Media’

Loblaw launches Advance, consolidating its retail media and data capabilities

The shift in operating model aims to make it easier for clients to navigate the retailer’s omnichannel network and insights.

Loblaw Media joins Stingray’s retail audio network

The audio company will provide ads as part of retail media plans in over 300 stores.

Why Loblaw went digital for this summer’s Insider’s Report

After 12 years of focusing on TV, the company shifted its mix to utilize a range of tools and reach a younger audience.

Loblaw Media adds digital retail screens to its network

Over 500 stores will have signage in them by the end of the year, building out the omnichannel retail media offering.

Loblaw brings the PC Insiders Report back to print

The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.

Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

People Moves: Loblaw Media, GasBuddy and more

Plus, content agency Fifth Story hires current AMA Toronto president Matt Chong.