Articles Tagged ‘Loblaw’
Stingray to run audio ads in Harnois Énergies stores
The deal expands the company’s retail audio advertising network beyond pharmacies, grocery and hardware stores.
Loblaw launches Advance, consolidating its retail media and data capabilities
The shift in operating model aims to make it easier for clients to navigate the retailer’s omnichannel network and insights.
Why Loblaw went digital for this summer’s Insider’s Report
After 12 years of focusing on TV, the company shifted its mix to utilize a range of tools and reach a younger audience.
Loblaw Media adds digital retail screens to its network
Over 500 stores will have signage in them by the end of the year, building out the omnichannel retail media offering.
Loblaw brings the PC Insiders Report back to print
The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.
Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
Loblaw acquires ad serving tech from Eyereturn
The retailer plans to enhance its in-house agency’s proprietary platform.
Spotted! Joe Fresh tops itself
A two-storey transit shelter brings the brand to Montreal streets for an edgier appeal.
Loblaw trials digital ad service
The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.
Spotted! President’s Choice gathers for a feast in Montreal
The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.
The comeback kid: Maxi returns to TV
The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.
President’s Choice’s fashionable holiday
The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.
Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
Loblaw chooses Dentsu
The agency picks up work for Loblaw and Joe Fresh from ZenithOptimedia, following a review.
