Articles Tagged ‘Loblaw’
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
Loblaw acquires ad serving tech from Eyereturn
The retailer plans to enhance its in-house agency’s proprietary platform.
Spotted! Joe Fresh tops itself
A two-storey transit shelter brings the brand to Montreal streets for an edgier appeal.
Loblaw trials digital ad service
The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.
Spotted! President’s Choice gathers for a feast in Montreal
The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.
The comeback kid: Maxi returns to TV
The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.
President’s Choice’s fashionable holiday
The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.
Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
Loblaw chooses Dentsu
The agency picks up work for Loblaw and Joe Fresh from ZenithOptimedia, following a review.
Loblaw’s media account under review
The retailer has put the account, which is currently with ZenithOptimedia, up for review.
Recipe to Riches wraps first season on CBC
The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.
New health food magazine comes to Loblaws
Alive Publishing’s Sage will feature stories about natural health products and be distributed free in 800 of the grocery chain’s locations.
Recipe to Riches launches a trivia widget
The CBC’s first season of the cross-country cooking show will include a digital widget that allows viewers to accumulate points to vote for their favourite contestant.
Loblaw and TC Media stop print version of Fresh Juice
The magazine will continue online, but the current Feb/March issue will be the last in print.
CBC fall sked aims to connect with more Canadians
The pubcaster’s lineup includes no big scripted surprises, but branches out to new factual series that strive to hit national audiences at home.
