Articles Tagged ‘Loblaw’

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Loblaw brings the PC Insiders Report back to print

The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.

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Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Loblaw acquires ad serving tech from Eyereturn

The retailer plans to enhance its in-house agency’s proprietary platform.

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Spotted! Joe Fresh tops itself

A two-storey transit shelter brings the brand to Montreal streets for an edgier appeal.

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Loblaw trials digital ad service

The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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The comeback kid: Maxi returns to TV

The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.

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President’s Choice’s fashionable holiday

The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.

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Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

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Loblaw’s media account under review

The retailer has put the account, which is currently with ZenithOptimedia, up for review.

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Recipe to Riches wraps first season on CBC

The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.

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New health food magazine comes to Loblaws

Alive Publishing’s Sage will feature stories about natural health products and be distributed free in 800 of the grocery chain’s locations.

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Recipe to Riches launches a trivia widget

The CBC’s first season of the cross-country cooking show will include a digital widget that allows viewers to accumulate points to vote for their favourite contestant.