Articles Tagged ‘L’Oreal Canada Inc’

VICHY

The Verdict: Vichy finds success in content strategy

The L’Oréal brand worked with influencers, consumers and beauty experts to create YouTube testimonials for its Minéral 89 product.

AMA conference

Partnerships the way forward for industry: panel

Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.

Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.