Articles Tagged ‘L’Oreal Paris’

visa drive-in

How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.


L’Oreal gets social with eTalk

While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.


Fashion and L’Oreal Paris create flip book cover

The magazine’s April issue features five perforated covers that can be changed to create up to 35 looks on model Coco Rocha.

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Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.


L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars

How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.


City’s plan to top its biggest broadcast night

Details on the sponsors and activations that have been added for this year’s edition of the Grammy Awards.


L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.


Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.


L’Oreal and Nissan named as key sponsors of The Grammys on City

The two brands are sponsoring Rogers Media’s broadcast of the show, which is back on City for the first time in 19 years.


L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.


L’Oreal Paris Men Expert partners with the NHL

The brand has entered into a three-year partnership with the hockey league, marking its first major sports sponsorship.


In a TIFF: L’Oreal Paris targets filmgoers

The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.


L’Oreal Paris helps Fashion celebrate its birthday

For its anniversary, the magazine asks readers to name a new Colour Riche lipstick set to hit shelves this October.


In a TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest speaks to MiC about its promotional plans.