Articles Tagged ‘Lumen’
Opinion: Dull media is a choice – and it’s ours to make
Media leader Alex Panousis on how the work suffers when cost is the only KPI.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Teads adds attention metrics to its buying platform
Working with Lumen, the company’s ad manager offers greater insight into attention-drivers for campaign optimization.
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
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