Articles Tagged ‘Lynne Piette’

Introducing Media in Canada’s 2020 advisory board

The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.

By: simone mescolini / Shutterstock.com

How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

By: simone mescolini / Shutterstock.com

Volkswagen signs as CPL founding partner

The deal includes official jersey sponsorship, and opportunities to activate at every game.

The Volkswagen-CBC Beetle Roadtrip Sessions return

The car company is back sponsoring the program, this year expanding its French market presence.

Volkswagen gets musical for Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

Volkswagen goes to the butcher’s

The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.