Articles Tagged ‘MacLaren McCann’


MacLaren adds to leadership in Vancouver

Stefanie Kraupa is the new media director at MacLauren McCann.


MasterCard switches its TV strategy

Why the credit card’s latest TV buy is its biggest in years.


Camp Ooch wins free media at Billy Bishop

The client’s agency, MacLaren McCann, won the Billy Bishop Toronto City Airport Creative Competition, ahead of this spring’s airport expansion.


Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

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Wendy’s Canada to launch web series

“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.


MacLaren McCann adds an SVP in Vancouver

Former OMD GM Rick Sanderson has joined the team as its SVP and director of media innovation.


Indie 88 spreads the word

The Toronto-based station is moving past word of mouth and launching its first consumer-facing campaign to attract listeners.

Joe Strolz

Joe Strolz named IAB Canada’s chairman of the board

The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.


MasterCard touts the benefits of PayPass

A radio ad buy highlights the perks of paying quickly and getting out of the store.

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RBC encourages bill sharing

The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.


The YMCA promotes its potential

Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.


Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.

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Wendy’s introduces a magical burger

The QSR has launched its new pretzel bacon cheeseburger with a campaign that features Facebook content with Canadian magicians performing tricks.

MasterCard Mothers

MasterCard celebrates mothers

The brand is extending its “Priceless” message for Mother’s Day with a Facebook-only campaign and contest.