Articles Tagged ‘Magna’

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Magna reveals ad forecast for 2025, highlights search growth

The research company’s latest report records market growth of 8.4% this year.

Omnicom and IPG set to become one agency

The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Canadian ad sales to grow to nearly $25 billion

The return of cyclical events, such as the Olympic Games, will boost spending in 2024, according to Magna.

MAGNA forecasts Canada’s ad market to rise by 5% in 2024

Global media investment and research company MAGNA expects the Summer Olympics and other events to boost the ad market.

How entertainment strikes in the U.S. could impact Canadian media plans

While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.

Magna downgrades Canadian, global ad forecasts

The revision comes after a flat Q1 and uncertain outlooks from major media companies.

Canada’s ad market expected to top $20 billion this year

Despite lowering its forecast from June, Magna still expects growth to continue into 2023.

Cairns Oneil asks clients to pause Twitter activity due to Musk takeover

Interpublic Group, Mediabrands and FCB have expressed similar sentiments.

Mediabrands unveils fourth Media Responsibility Index

The index finds that safety is a standout priority for broadcast and cable.

Economic and societal uncertainty may dampen ad revenue momentum

Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.

Upfronts 2022: Paramount flexes its bench strength

Magna’s Leanne Burnett-Wood goes through a presentation that leaned into a strong legacy in unscripted shows and drama.

Upfronts 2022: NBCU and Fox show their commitment to ads

PHD’s Jeremy Johnston and Magna’s Leanne Burnett-Wood offer their POVs on this year’s first two big presentations.

Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

MAGNA and UM demystify the modern Twitch user

A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.

Mediabrands and Magna name new presidents

Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.