Articles Tagged ‘Magnite’
Disney Advertising expands global ad offerings to Canada
Disney says the aim is to deliver more consistency and scalability for marketers.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
Magnite names a new VP and managing director
In her new role, Cassidy Coles will look to increase adoption of the company’s product suite.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
What is the best way to reach people watching streaming TV?
Two reports from Magnite and Samsung dive into consumer behaviour with streaming platforms, and the ideal budget to plan for.
Who are the most trusted SSPs?
Magnite, Verve Group, Sovrn, and Google AdExchange topped Pixalate’s indexes.
GroupM launches its own programmatic platform
GroupM Premium Marketplace has been designed to increase transparency and efficiency.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
What Magnite’s moves mean for the CTV landscape
Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.
