Articles Tagged ‘Maple Leaf Sports and Entertainment’
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
MLSE reworks its search strategy
How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.
Rogers Media acquires Score Media for $167 million
The latest move in Canada’s TV sports space will see The Score network rebranded under the Sportsnet brand.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
Rogers and BCE unwrap $1.32 billion deal for MLSE
Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.
