Articles Tagged ‘Mars’
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
Cesar takes over Pinterest with shoppable ads
For six weeks, the Mars brand will try to drive new product trial among an engaged community of pet owners.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
Mars retains Mediacom in Canada
Brands under the Mars banner include Uncle Ben’s, Pedigree and an array of confectionery brands.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Spotted! Pedigree goes to the dogs
The Mars-owned brand is creating buzz for its annual adoption campaign with OOH cut-outs on walking trails and in parks.
