Articles Tagged ‘MarTech’

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Agency spending down, martech spending up: study

According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.


More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”

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Don’t let new software topple your marketing stack’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.