Articles Tagged ‘Matt McGlynn’

HER-Grammy-RBC

RBC prioritizes digital to reach young music lovers

While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.

ChangingTheNarrative_JenniferPodemski

RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.