A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
This is the first time Snap has partnered with a Canadian AR lens producer.
The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.
The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.
The New Yorker joins the Toronto team after success with Google, Adestra.