Articles Tagged ‘Matthew Klar’

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How will brands cope with the CFL’s season cancellation?

The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?

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Will sponsors become more engaged in the debate over team names?

Belairdirect said it will end its relationship with Edmonton’s CFL team if it does not make concrete steps toward changing its name.

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds