Articles Tagged ‘Matthew Logue’

Robert Doane

People Moves: Doane named CBC Indigenous advisor

Plus, Matthew Logue and Matthew Klar announce what’s next after leaving MKTG Canada.

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Matthew Logue to step down as MKTG president

After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.

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Matthew Logue on sponsorship game-changers

MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.

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MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

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Matthew Logue on MKTG’s big win

After the Sponsorship Marketing Council Canada crowns it Agency of the Year, MKTG’s president reflects on what’s driving change in the sponsorship industry.

Brian Matthew

MKTG’s leaders look to sponsorship beyond sports

MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.

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MKTG names Matthew Logue president

S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.

Argos Snow

Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

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The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

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Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.

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Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

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One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Olympic sponsorship: is it worth it?

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.