Articles Tagged ‘Maxus’
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Media In Canada’s most-read stories of 2017
From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
MEC and Maxus to become Wavemaker
The former moniker of a specialized content division expands to cover the 8,500-employee media division.
Kit Kat dives into eSports with theScore
The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.
Stewart named CEO of newly merged MEC and Maxus Canada
MEC CEO Michele Pauchuk will depart the company.
Spotted! A sophisticated ice cream pop-up
Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.
People Moves: Maxus names new director, Kijiji adds head of display sales
What Jonathan Wood and Jean Rodrigue will be doing in their new roles.
GroupM to merge Maxus and MEC
A six month review process is underway at the country level for the newly combined agency.
Lindsay Pattison says transformation is coming at GroupM
The media investment company’s new chief transformation officer on getting the GroupM agencies working together.
ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter
In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
How BMO found its millennial sweet spot with Vice Media
One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.
Spotted! Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
What’s next for 2017: Television
As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.
