Articles Tagged ‘Maxus Canada’


Clients fly in to new Billy Bishop expansion

OOH advertising was front-of-mind when designing the airport’s new underground tunnel, says Ports Toronto CEO Geoffrey Wilson.

Carolyn Froude upfronts 2015

Upfronts 2015: ABC stacks its mid-season

Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.


Bell Media Mix’s five-second ad play

The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.


2015 will be the year of collaboration: Stewart

Joint ventures, partnerships, collaborations, whatever you call them, the president of Maxus Canada says they will be ruling the next 12 months.


Maxus Canada adds new managing director

Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.

Copied from Playback - money bills_iStock_purchased

MLSE reworks its search strategy

How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.

robin legassicke

M2 names new VP, client business partner

Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.

Copied from strategy - rake1

Mid-season TV check-up

Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.


Maxus Canada names Kerry Mitchell growth driver

The former VP of Rogers Media will step into the newly created role at the GroupM agency immediately and be responsible for broadening its Canadian client base.


Ironside and Welcome to the Family get cancelled: Fall TV

Elsewhere, Brooklyn Nine-Nine, The Crazy Ones, Mom and The Millers have all received full season orders.


Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.

Scotties blueprint

Scotties shows off its style

The facial tissue brand has launched a new print-only campaign with designer Dee Dee Taylor Eustace.

Copied from Playback - Hockey-300x200

NHL’s brand image tarnished, not ruined: pundits

Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.