Articles Tagged ‘Maxus Canada’


Tales from the Trenches: Maxus

From the boardroom to the golf course, MiC gets some office do’s and don’ts from top brass at the GroupM agency.


Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.


Upfronts 2012: Robin Legassicke on the CW’s USP

The Maxus Canada group director ends the week at the youth-targeted presentation.


Upfronts 2012: Robin Legassicke on CBS’s number one status

The US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.


Upfronts 2012: Robin Legassicke gets multi-platform at ABC

The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.


Media weigh-in: Cartoon Network in Canada

MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.


Blog: Legassicke at the upfronts

Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.

Do the happy image

SickKids shifts gears to ‘Do the Happy’

The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.


Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour

MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.


Maxus Canada adds a director of trading

Deborah Coyne joins the agency from Excelerator Media.


Maxus Canada adds to Toronto office

Ann Stewart tells MiC about the new hires and her first months at the media co.