Articles Tagged ‘Maxus’
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
Maxus’ Ann Stewart named to Cannes jury
The media exec is one of eight Canadians judging entries for the Cannes Lions International Festival of Creativity this year.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
Maxus hires Lindsey Talbot to lead all-channel trading
The move is part of the agency’s strategy toward a “holistic approach of media buying.”
Kelly Clark stepping down at GroupM
The North American CEO cites personal reasons for his decision to step down.
Blog: A first-timer’s view of Cannes
Anne Stewart, president of Maxus Canada, on what she learned on her first trip to the festival, and why the world will be more creative again next week.
Upfronts 2015: NBC adds drama for fall
Carolyn Froude, director at Maxus, rounds-up the new shows, including why she sees good things for Blindspot.
Revlon’s ‘love’-ly cinema play
Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.
TheScore gets ‘Furious’ over March Madness
Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.
Maxus names new global CEO
Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.
New Maxus CEO leans into digital with hire
Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.
