Articles Tagged ‘Maxus’


Maxus expands content play

Mark Egan, CSO for the agency in North America, tells MiC about the recent addition of its first content director, Lori Greene.


Maxus adds North American content director

The GroupM agency has hired Lori Greene to the new role, in which she will work towards putting content at the centre of the shop’s planning process.


Maxus names its first global chief client officer

The GroupM agency will promote Neil Stewart, CEO of Maxus Asia Pacific to the new role in early 2014.

BMO Picnic 3

BMO makes the ‘BMOst’ of summer

The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.


Maxus names director of marketing and new business

Chris Martin joins the agency in the new role, which will cover all of North America.


Mindshare adds a chief strategy officer

The agency is the latest shop to introduce the role, hiring Jordan Bitterman, who most recently worked at Digitas, to the new position.


GroupM creates new C-suite position in Canada

Stuart Garvie has been named to the role of chief commercial officer.


GroupM rebrands its search marketing division

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.

Stylish retro TV

Fall TV: Mid-season check in

Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.


SickKids bands together

The foundation returns to its roots for a new multi-platform awareness campaign.

Pink Cashmere

Cashmere speaks up for the Canadian Breast Cancer Foundation

The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.

Pattison image

Maxus announces new global chief strategy officer

The agency’s current UK CEO will continue her duties in London while she transitions into her new role.


GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.


GroupM announces senior management changes

North American CEO Rob Norman, Maxus CEO Kelly Clark and GroupM India and South Asia CEO Vikram Sakhuja are all moving into new roles.


MiC heads to the Olympics for its Global Tour

We dig deep on three Olympic initiatives with Robin LeGassicke from Maxus.