Articles Tagged ‘Maya Kane’

CBC partners with celebs for first “unified” holiday campaign

The broadcaster is encouraging viewers to donate to their local food banks.

CBC looks to pique millennials’ curiosity with new campaign

The broadcaster aims to reach out to young audiences and attract them to its entertainment offering.

Did CBC’s social-heavy Junos strategy pay off?

CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.