Articles Tagged ‘Maya Kane’
CBC’s ‘Make the Season Kind’ returns with food trucks, celebs
The campaign’s pop-ups and new faces aim to reach audiences less familiar with CBC.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.
CBC looks to pique millennials’ curiosity with new campaign
The broadcaster aims to reach out to young audiences and attract them to its entertainment offering.
Did CBC’s social-heavy Junos strategy pay off?
CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.
