Articles Tagged ‘McCain’
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.
Spotted! Dior decks the Distillery’s halls
The luxury brand’s second annual activation in the Toronto destination sees it up the glitz factor with a 56-foot, carousal-bedecked tree.
Spotted! McCain Regen Fries joins the metaverse with free game
The company has also launched a restaurant activation that bridges the metaverse and real-life experience.
UM’s digital focus wins over McCain
The IPG Mediabrands agency has been awarded the account for McCain Foods Canada following a review.
McCain goes to the movies
The brand has partnered with Warner Bros. for a giveaway aimed at increasing market share during the winter months.
McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female to appear on the show.
