Articles Tagged ‘McCann Canada’

Mastercard gives cardholders the chance to score game tickets

If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.

Why McCann is expanding its digital and media teams out west

The agency is evolving its Canadian strategy and enhancing key areas of specialization to better support the network as a whole.

Sponsors sign on with Toronto’s newest sports team

TekSavvy and Air Transat are among those joining the Wolfpack’s rugby bandwagon.

How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.