Articles Tagged ‘McDonald’s Canada’
Spotted! McDonald’s starts a McFlurry frenzy
The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.
Three new board members for IAB Canada
Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
McDonald’s Canada launches new meatless options
The QSR is adding two new meat-free McWraps to its menu following customer feedback.
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
McDonald’s targets night owls and early birds
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.
McDonald’s Canada gets romantic
The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.
Canada in Cannes: talking transparency with McDonald’s
McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
Future Flash: transparency and overstated revolutions
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
McDonald’s speaks candidly
The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.
