Articles Tagged ‘MEC Canada’
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
MEC Canada announces new SVP, managing partner
Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.
Media Young Lions and Young Marketers juries unveiled
OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
The year’s best: MiC and strategy’s top picks
The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.
MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts
Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.
MiC’s Most Clicked 2011: MDC Partners win Target
The win was the result of the first integrated pitch from the company, and is MiC‘s fourth most-clicked story of the year.
Saint-Jacques Vallee MEC to become MEC Montreal
MEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co.
MEC Canada adds VP, managing partner
Tracy Bellamy has been promoted to the new role.
MEC adds digital VP
Derek Bhopalsingh joins the team as VP, managing partner of MEC Interaction.
Speed Stick grows one for Movember
The Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.
MEC Canada wins Dare Foods
The media co will be responsible for planning and buying across all platforms.
