Articles Tagged ‘MEC’

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GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

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MEC launches content division

Called Wavemaker, the global launch will be led by Tim Flattery.

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

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Radio check-in: buyers’ analyses

Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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Astral’s weather campaign wins the day

The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.

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GroupM looks to decode social media cues

A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

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Digging into shifts in radio sales

Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.

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Garnier puts new launch in hands of influencers

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.

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The thinking behind Molson Coors’ brainy TSN campaign

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.

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MEC’s prescription for a successful 2015

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.

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GroupM appoints director of privacy

The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.

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Alastair Taylor named Pauchuk’s ‘right hand’ at MEC

The former SVP and managing director has been promoted to a new role at the agency.

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Has radio buying lost its personal touch?

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.