Articles Tagged ‘MEC’


GroupM partners with Conde Nast on viewability

The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.


What Torstar learned from its paywall

Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.

Copied from strategy - MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.


O.B. looks to combat the ‘ick-factor’

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.


Ipsos eyes Canada for launch of new survey

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.


The Globe’s native expansion

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.


Canada up for six Media Lions in Cannes

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.


Globe and Mail launches pilot native ad program

Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.


MEC releases its 2014 trend preview

With trends from connected devices turning into connected living to data and marketing growing up, the fourth annual Review Preview is written by senior staff at the agency from across its international network.


Industry reaction to New York Times redesign and native ads

Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.


Veterans Affairs Canada says thanks

The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.


Coors Banquet expands Canadian campaign

Beth Montgomery, marketing manager at Molson Coors Canada tells MiC about how the beer has fared in Canada so far, as a TV campaign launches today.

Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.


Molson brings Coors Banquet to Canada

The brand is launching the iconic beer in Canada, with a campaign coming this fall.