Articles Tagged ‘Media Experts’

JosephLeon

Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

Wegert

Media Experts appoints new EVP

After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.

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What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

Interac

Spotted! Interac embraces a sense of play

The financial services brand is targeting young people with a game to show them how easy it is to split the bill.

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.

Carol

Media Experts asks: Where have all the big hits gone?

Longtime TV systems director Carol Cummings says networks need to compete for the big hits with OTT networks.

MEX Microsoft award

Media Experts gets recognition from Microsoft

After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

BMW WeChat

BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

Weather

ICYMI: AccuWeather gets a key certification; An old TV favourite returns

Plus, Media Experts gets global love for its search engine work.

gameOfThrones

Will TV see another Game of Thrones?

Short answer: yes. Long answer: maturing with your audience is key.

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Canada’s couch potatoes peeling away from traditional TV

OTT is revenue up 33% as cable, satellite subscribers continue to drop.

Whiteout-1

Spotted! Pizza Pizza temporarily changes its colours

One central Winnipeg location is making a splash to court fans of the Jets.