Articles Tagged ‘Media Experts’
People Moves: Horizon Media Canada boosts digital innovation team
Plus, PepsiCo promotes a media leader and SMCC welcomes a new member to its board of directors.
Video storytelling at the heart of WestJet’s holiday campaign
The annual ‘Christmas Miracle’ program aims to connect with Canadians during their holiday viewing and family time.
Publicis, Mediabrands, OMG top Q1-Q3 new business report
Spark Foundry tops 32 competitors to be the leading Canadian agency, according to the latest COMvergence data.
UM tops agencies in latest RECMA report for Canada
Meanwhile, PHD leads in the new business ranking.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
Spark Foundry tops COMvergence new business report for Canada in H1
Wins including Paramount and Abbott pushed the agency to US$93M in new billings.
IPG Mediabrands looks at how brands can navigate noisy media landscape
Annual report highlights tailored media, re-sorted social, impulse economy and AI in deployment.
Interac tapped consumer sentiment, data for its ‘Tap Canadian’ campaign
The multi-channel campaign, developed with Media Experts, leans heavily on OOH.
L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
Moosehead ups media spend ahead of Canada Day
Media Experts work includes OOH and digital/social integration.
Media Experts taps Nish Shah as CSO
Shah will focus on enhancing the agency’s product offering and driving innovation to address the evolving media landscape.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Industry News: Porter partners with Moosehead
Meanwhile, Forty Creek will be paying for rides on New Year’s Eve, and Instacart expands its Ads Academy into Canada.
