Articles Tagged ‘Media Experts’

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

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Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

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How Verizon’s no-cookie solution fits in the emerging ecosystem

The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Media Experts creates new VP role

Lloyd Lottner takes on an expanded client role, joining the leadership team following its founder’s retirement.

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Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

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Media Experts appoints new EVP

After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.

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What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

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Spotted! Interac embraces a sense of play

The financial services brand is targeting young people with a game to show them how easy it is to split the bill.

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.