Articles Tagged ‘Media Experts’
Media check-in: Karel Wegert
The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
MiC’s Preview Review: Plus Company, Media Experts
Media in Canada interviews Karine Courtmanche and Karel Wegert to get their take on what we can expect for 2024.
Verdict: How Media Experts welcomed Tanguay to town
After becoming the new flagship banner for Group BMTC, the furniture retailer had to drive awareness among audiences more familiar with a different name.
Media Experts and BMW used GreenPMPs to deliver a sustainable message
A branded content series on environmental trailblazers was kept carbon neutral through Sharethrough’s private marketplace.
Media Experts appoints three new VPs
Emily Furtado, Lindsay Garfinkle and Adrian Gaudet will take elevated roles with the agency’s clients.
Media Experts names Karel Wegert as its new CEO
The new leader returns to the agency after a year leading operations at Kinesso.
Interac goes digital to drive consideration
The payment brand has forgone traditional media in favour of connected TV, social and a TikTok-focused partnership with Cineplex.
BMW and CBC take on sustainability with new TV series
The series, airing on Gem and YouTube, aims to showcase the automaker’s environmental principles.
