Articles Tagged ‘Media Experts’
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
Horizon Media adds Richard Ivey as executive vice president
Ivey brings more than three decades of experience to the role.
TVO wants to connect with young people
The broadcaster’s new campaign encourages Ontarians to engage with its digital content.
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Media check-in: Karel Wegert
The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
MiC’s Preview Review: Plus Company, Media Experts
Media in Canada interviews Karine Courtmanche and Karel Wegert to get their take on what we can expect for 2024.
Verdict: How Media Experts welcomed Tanguay to town
After becoming the new flagship banner for Group BMTC, the furniture retailer had to drive awareness among audiences more familiar with a different name.
