Articles Tagged ‘Media Experts’

Interac rolls out first-ever ad made from lost wallets

The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.

Media check-in: What is Robert Jenkyn up to at Horizon Media?

His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.

Horizon Media adds Richard Ivey as executive vice president

Ivey brings more than three decades of experience to the role.

TVO wants to connect with young people

The broadcaster’s new campaign encourages Ontarians to engage with its digital content.

Moosehead campaign celebrates brave everyday Canadians

The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.

Media check-in: Karel Wegert

The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.

How advertisers can build on the growing popularity of F1

Attendance at the Canadian Grand Prix in Montreal has increased in recent years.

IPG Mediabrands reveals trends that could dominate marketing

Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.

Behind the buy: Truly’s push to disrupt beer-dominated hockey

The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.

Christy MacLeod named Kinesso chief data and solutions officer

The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.

Robert Jenkyn appointed new president of Horizon Media

The media company appointed the industry veteran to lead its Canadian operations.

MiC’s Preview Review: Plus Company, Media Experts

Media in Canada interviews Karine Courtmanche and Karel Wegert to get their take on what we can expect for 2024.

Verdict: How Media Experts welcomed Tanguay to town

After becoming the new flagship banner for Group BMTC, the furniture retailer had to drive awareness among audiences more familiar with a different name.