Articles Tagged ‘Media Experts’

Media Experts gets new film campaign for Michael Hill to the masses

The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.

Spotted! Sam Adams brings the sounds of Boston to Ontario

A campaign for Wicked Easy leans into the signature accent of the brewer’s hometown.

Mediabrands joins event to attract Black talent to advertising

All Things Ad TO welcomed IPG’s media agencies to the mentoring event meant to address the industry’s inclusion gap.

Media Experts promotes two to new VP roles

Rachel Arts and Pina Cuffaro expand their oversight at the agency’s Montreal office.

Mediabrands launches Inclusive Media practice

Justin Senior is leading the new unit, which is part of the agency network’s efforts to embed DEI into the ways it works across the Canadian media industry.

UM takes RECMA’s top spot for Canadian agencies

OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.

Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

Media Experts’ promotions signal an emphasis on digital

Flavia D’Orazio, Patricia Gray, Jennifer Douglass and Morgan Watt take on new roles at the company.

People Moves: Kinesso Canada appoints new president

Plus, Hivestack and Sabio Holdings add new C-suite executives to their teams.

Bell adds LinkedIn and Etalk to this year’s Let’s Talk campaign

The telco is responding to conversations about mental health in the workplace, as well telling the stories of some famous faces.

Spotted! Interac’s living out-of-home ads

The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.