Articles Tagged ‘Media Experts’
Michael Hill Jeweller turns to TV to drive new brand-driven strategy
The local buy for company’s holiday campaign is meant to provide mass reach for a more emotive, less transactional approach.
Air Miles hits up morning shows to spark travel excitement
Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
How are agencies preparing for a fourth wave?
Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
Virgin Plus taps into the Olympics for high visibility
The brand is trying some new tactics for broad, yet more targeted reach at the same time.
Why Onlia added drive-ins to its media mix
The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.
Nextdoor hires head of international to fuel growth
Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.
Cannes 2021: Canadian agencies win three Media Lions
PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.
Cannes 2021: Canadian agencies have seven shots at Media Lions
Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Earth’s Own buys around Earth Day
The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.
How Verizon’s no-cookie solution fits in the emerging ecosystem
The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.
