Articles Tagged ‘Media Experts’

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Mediabrands acquiring Media Experts

The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.

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Brands step into the ring with Much Digital Studios

Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.

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In the jury room with… Media Experts’ Penny Stevens

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.

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Working group required for set-top box measurement: CRTC

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.

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Record number of Canadians named Cannes jurors

Ten Canadians, including Media Experts’ Penny Stevens, will sit on juries this year.

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BMW and the Globe partner on custom digital ads

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.

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Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.

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Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.

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Tomik ‘calls’ it at Rogers, as One Call marches on

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.

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Set-top box measurement is good for business: blog

Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.

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Spotted! Jack Astor’s launches an extreme patio season

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.

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Say Media gets branded with BMW i

The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.

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Canada in Cannes: Media Young Lions ready to win

Details on the winning case from Media Experts’ Jessica Stein and Carla Museitef.

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Interac Flash gets close with retail partners

The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.