Articles Tagged ‘Media Experts’

MattLefebvre

Welcome to a wearable world: blog

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.

PatriciaGray

Top programmatic trends for 2014: report

Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.

Mobile

Third quarter sees programmatic boost: report

Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.

IanMacLean

It’s time to press play on commercializing VOD: blog

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.

MiniCanada

Mini Canada gets patriotic

Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.

BMW

BMW Canada unveils Olympic campaign

The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.

newspaper2-300x186

The latest on the proposed PMB/NADbank merger

Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.

FutureShop

Future Shop promotes its gadgets

The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.

Penny

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

WestJet

What’s on TV? All WestJet, all the time

The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.

Copied from strategy - Team photo_Media Experts_high res

MAOY Bronze: Media Experts’ holistic approach

The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.

best buy holiday

Best Buy tackles holiday stress

The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.

computer

Canada posts RTB growth in Q3: study

The Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.

RichardIvey

Media Experts adds procurement role to the c-suite

The company has appointed former SVP of customer service Richard Ivey to the new position of chief procurement officer.

Minirollercoaster

Spotted! Mini Canada takes a ride

The car company took its “Not Normal” tagline to the streets of Toronto, with people riding the cars like an amusement park rollercoaster.