Articles Tagged ‘media monitors’

retro radio

Toronto radio sees surge in ads from government, auto and more

Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.

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Home and hardware retailers’ radio buys increase by 650%

Meanwhile, federal and provincial governments boosted their buys once again.

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Auto ads up on radio, financial services decrease: Media Monitors

As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.

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Provincial government starts to slow its radio buy

In Toronto, many categories are spending more, but in Montreal, they’re pulling back.

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Government continues to spend big on radio

The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.

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Finance, government go big on radio

Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.

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Ontario government doubles radio buy: Media Monitors

Other big increases came from the likes of Ford and CIBC.

retro radio

Provincial campaigns go big on radio: Media Monitors

Meanwhile, the auto category has continued to advertise unabated.

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Auto advertising propels the radio market: Media Monitors

Governments also upped their radio spend as part of their COVID-19 awareness efforts.

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Lotto Max replaces Tims at the top: Media Monitors

Most of last week’s top-five buyers purchased fewer spots on the air.

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Tims takes Toronto and Montreal: Media Monitors

The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.

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Toyota tops the charts: Media Monitors

Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.

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Auto dominates radio buying in Toronto: Media Monitors

In Montreal, however, CTV was back on top as the biggest buyer in radio.

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Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.

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Sunwing continues to fly high: Media Monitors

Travel services continue to spend big and dominate in both Toronto and Montreal.