Articles Tagged ‘Media Rating Council’
Media Rating Council release new guidelines for data quality
The document aims to provide guidance amid new privacy regulations and the growth of cross-media measurement.
Is 2021 the year digital media audits will get serious?
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.
MRC gets granular with updated brand safety guidelines
This is the first significant update to the guidelines since 2012.
Video spend set to rise despite contentious standards: study
Few marketers are completely satisfied with current viewability metrics, but video spend is still set to rise.
To see or not to see: ad viewability study
In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.
