Articles Tagged ‘Media Technology Monitor’
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
MTM: 53% of households have both SVOD and TV subscriptions
Anglophone households with kids are 9% more likely to have SVOD subscriptions and Netflix is the most popular service.
How FAST are Canadian viewers?
A new report from Media Technology Monitor shows popularity of the growing medium is still lower than that of AVOD and SVOD platforms.
How Canada’s youth are using social media
The latest MTM Jr. report finds that TikTok, Snapchat and Instagram lead the way in popularity.
How Canadians consume gaming content
MTM’s report examines which demographics are most interested in esports and gaming videos, as well as how they watch.
The connected TV audience has tripled over the last two years
MTM’s latest data also found that Netflix’s popularity is slipping.
Crave subscribers are the most likely to binge-watch
Media Technology Monitor finds that more than half of Canadians binge-watch on a monthly basis.
More than half of Canadian adults are playing video games
The latest MTM report finds that mobile games are far more popular than those on consoles or PCs.
Albertans over-index on owning new tech, while Montrealers lag behind
Media Technology Monitor’s regional studies look at game console, smartphone and connected TV ownership across Canada.
How TV and streaming subscriptions differ across Canada
MTM has released a dozen new reports that illuminate how content preferences change region to region.
How different demos find their podcasts
An MTM report also finds that listenership has gone up by 20% over the last three years.
Newcomers to Canada are less likely to own TVs
Virtually all newcomers, however, do own a smartphone.
