Articles Tagged ‘Media Technology Monitor’
Cellphone adoption in Canada at nearly 100%: survey
Despite near-total saturation, there are notable trends in how Canadians use their devices and choose their providers.
Canadian kids 2-6 are using tech devices on their own: report
The latest MTM Jr. youth media study found that 70% of young children are able to use some form of technology unaided.
Newcomers to Canada are big consumers of online audio: survey
Only about a third of those new to this country listen to traditional AM/FM radio, the latest Media Technology Monitor report found.
Facebook still the top social media platform for Canadian adults: survey
Instagram is the second-most favoured platform, while TikTok has seen explosive growth in recent years.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
70% rely on word-of-mouth to find content for their kids: MTM
This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
MTM: 53% of households have both SVOD and TV subscriptions
Anglophone households with kids are 9% more likely to have SVOD subscriptions and Netflix is the most popular service.
How FAST are Canadian viewers?
A new report from Media Technology Monitor shows popularity of the growing medium is still lower than that of AVOD and SVOD platforms.
How Canada’s youth are using social media
The latest MTM Jr. report finds that TikTok, Snapchat and Instagram lead the way in popularity.
How Canadians consume gaming content
MTM’s report examines which demographics are most interested in esports and gaming videos, as well as how they watch.
The connected TV audience has tripled over the last two years
MTM’s latest data also found that Netflix’s popularity is slipping.
