Articles Tagged ‘Media Technology Monitor’

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How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.

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How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

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Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.

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Canadian technology habits lean towards what’s convenient

MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.

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How YouTube fared in Canada in 2020

Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.

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Netflix has a hold on French Canada; Comedy rules for podcasts

The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.

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Who bears the responsibility for fake news?

Media Technology Monitor finds Canadians still trust traditional news sources but lay repsonsibility for fake news at the hands of others.

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TV and digital outpacing print news: study

TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.

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How the digital audio wave compares to digital TV

A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.

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Who is ‘teched in’ among Canadians?

Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.

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Audio, smart speakers and OTT all on the rise: report

Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.

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Weather more popular than social on mobile: study

New study finds communication still the most frequent activity, iPhones the brand of choice.

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Tablet ownership peaks as market saturates: study

Users still love tablets for video, but less so for audio and news.

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Francophones lagging in podcast adoption

MTM survey finds lack of French-language content may be to blame.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.