Articles Tagged ‘Media Technology Monitor’

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Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.

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Yahoo inks content partnership with BBC

The publisher will share video clips with Canadian and American users of the online platform.

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Second screeners are also content creators

Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.

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Three-quarters of Anglo-Canadians multitask while watching TV: study

According to new numbers from MTM, 56% of heavy multitaskers are in the 18 to 34 demographic.

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Facebook is tops for Canadians: MTM

Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.

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Potential cord cutters sharpen the knife

Over the past three years, 5% of Canadians have cut the cord, while one in five are considering following suit, according to a pair of reports from Media Technology Monitor.

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Traditional radio listeners won’t tune out

Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.

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Streaming continues to gain steam: MTM

Eight out of 10 English Canadians stream online video and 39% subscribe to Netflix, according to new research from Media Technology Monitor.

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‘Tuned-out’ Canadians average 29 hours online per week

These cord-cutters or cord-nevers spend way more time online than your average English-speaking Canadian. Are you reaching them?

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Who are the multi-screeners?

A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.

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Canadian internet use spikes: CRTC

According to new numbers released from the regulator, Canadians used an average of 58% more gigabytes per month in 2013 than the previous year.

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Profile of a binge watcher

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.

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Netflix, IPTV on the rise in Canada: report

A third of English-speaking Canadians subscribe to Netflix, as penetration of IPTV service climbs, reports Media Technology Monitor.

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Streaming media on smartphones on the rise: MTM

Smartphone owners are consuming more content than the rest of Canadians, on and off their devices, according to the new report.

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How users differ across social networks: MTM

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.