Articles Tagged ‘Media Technology Monitor’


Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.


Yahoo inks content partnership with BBC

The publisher will share video clips with Canadian and American users of the online platform.


Second screeners are also content creators

Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.


Three-quarters of Anglo-Canadians multitask while watching TV: study

According to new numbers from MTM, 56% of heavy multitaskers are in the 18 to 34 demographic.


Facebook is tops for Canadians: MTM

Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.


Potential cord cutters sharpen the knife

Over the past three years, 5% of Canadians have cut the cord, while one in five are considering following suit, according to a pair of reports from Media Technology Monitor.


Traditional radio listeners won’t tune out

Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.


Streaming continues to gain steam: MTM

Eight out of 10 English Canadians stream online video and 39% subscribe to Netflix, according to new research from Media Technology Monitor.


‘Tuned-out’ Canadians average 29 hours online per week

These cord-cutters or cord-nevers spend way more time online than your average English-speaking Canadian. Are you reaching them?


Who are the multi-screeners?

A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.


Canadian internet use spikes: CRTC

According to new numbers released from the regulator, Canadians used an average of 58% more gigabytes per month in 2013 than the previous year.


Profile of a binge watcher

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.

Copied from Playback - iStock_TV-iPad-Smartphone-Computer_tablet_laptop

Netflix, IPTV on the rise in Canada: report

A third of English-speaking Canadians subscribe to Netflix, as penetration of IPTV service climbs, reports Media Technology Monitor.


Streaming media on smartphones on the rise: MTM

Smartphone owners are consuming more content than the rest of Canadians, on and off their devices, according to the new report.


How users differ across social networks: MTM

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.