Articles Tagged ‘Mediabrands’

Mediabrands Canada appoints new CFO, VPs
The VP hires are both in the data and technology sector.

Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.

Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

What’s next for 2017: radio
Industry experts weigh-in with predictions on where the platform is headed this year.

Mediabrands acquiring Media Experts
The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.

UM Canada hires a VP of strategy
Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.

UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.

Ad Week blog: Erupt or be disrupted
M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.

Industry reaction to PMB/NADbank merger
Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.

CBC Revenue Group names new director
Rebecca Shropshire is joining the pubcaster as its director of digital sales.

Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.

Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.