Articles Tagged ‘Mediabrands’
Mediabrands Canada appoints new CFO, VPs
The VP hires are both in the data and technology sector.
Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.
What’s next for 2017: radio
Industry experts weigh-in with predictions on where the platform is headed this year.
Mediabrands acquiring Media Experts
The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.
UM Canada hires a VP of strategy
Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.
Ad Week blog: Erupt or be disrupted
M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.
Industry reaction to PMB/NADbank merger
Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
CBC Revenue Group names new director
Rebecca Shropshire is joining the pubcaster as its director of digital sales.
Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
